Diverse: Issues In Higher Education published an extensive article about three Rowan University diversity programs that were awarded NSF Grants, thanks to ImPRessions. It is also running on the Diversity website…
Synergixx CEO Charlie Fusco was honored as one of the SNJ Business People’s 40 Under 40 recipients last March, resulting in an article about her in this regional newspaper. ImPRessions has gotten additional coverage for Ms. Fusco in other print outlets, including The CEO Magazine, and has also…
Dr. Dana Canuso, creator of Skincare for Feet, was interviewed by WHYY-FM’s Behavioral Health Reporter Maiken Scott for her show “The Pulse.” Her story–“How to Deal with Sweaty, Smelly Feet–also appears on the WHYY website which includes a link to Dr. Canuso’s website…
so we’ll tell your story to the world…
Why consider PR?
We avoid telemarketers through Caller ID or by signing up for the “Do Not Call” list. We toss out our junk mail and use Tivo or DVR to bypass TV commercials. How can a company achieve recognition in this environment?
Tips to Leverage PR
Receiving feature coverage is one of the most effective means of marketing your organization, because it is presented as informational news, rather than a more obvious self-promotion piece.
Engage non-profit constituents
Be in the right place at the right time—where your donors and volunteers are: Facebook, Twitter, Linked-In, YouTube, e-mail. Query your target markets