By Jackie Pantaliano, President, Award Winning PR, a division of ImPRessions, LLC

 

Do you wonder how other companies and individuals repeatedly earn awards such as, Fastest Growing Company; Top Entrepreneur; Best Workplace, and Woman of Influence?

After decades of award wins enabling companies to stand out among a crowded field of competitors, I’ve discovered there are several misconceptions. Here are the top five myths keeping deserving entrepreneurs and organizations out of the running.

 

Myth # 1

You can only win an award sponsored by a publication if you advertise in that publication

Fact: Some people incorrectly assume that awards are “fixed” and organizations only win if they advertise in a publication sponsoring an award. My clients, rarely, if ever, advertise and they receive repeated awards.

 

Jackie’s skill in identifying and nominating us for business leadership awards resulted in five South Jersey and Philadelphia awards in five months. Our sixth award win was a national one as a fastest growing company in the Inc. 5,000!
Charlie Fusco, CEO, Synergixx, LLC

 

Understandably, a sponsoring publication would love you to advertise after you win. They would also love for you to pay for a table at the award event. A table provides additional Public Relations opportunities to share your honor with invited clients and prospects. However, you are not obligated to do either. While some consumer media outlets may favor advertisers in their Top Attorney or Top Doc lists, this is not the case for most award competitions.

 

Myth # 2

Awards have no value except for bragging rights or for vanity’s sake

Fact: Awards can provide positive name recognition, new clients and strategic alliances, as well as increased recruitment and retention of high caliber employees.

 

We work with Jackie all year exclusively on award nominations. She consistently helps us win awards that directly impact our business recognition, growth, and personnel recruitment.
Nicole Fasolino, VP, Wodify Technologies, LLC

 

Myth #3

We can apply for our own awards

Fact: While you can, there’s more involved than is apparent, particularly when it comes to the essay writing portions.

  • Can you spare an employee’s time to keep track of all award opportunities?
  • If you ask a client, vendor or colleague to nominate you, do they have the time to spare?
  • Is your award nominator skilled at winning awards?

 

Jackie made award nominations on our behalf look so easy (14 wins in less than 14 months), we tried it on our own for two years, but didn’t win any awards during that period. We’re back to working with Jackie and have been receiving multiple awards ever since!
Nicole Fasolino, VP, Wodify Technologies, LLC

 

Myth #4

This will be a costly Public Relations investment

Fact: No, that’s the beauty of it. You’ll be receiving excellent publicity through the award wins, without investing in a full Public Relations program. A PR program is one of the best ways to grow your business, but for younger companies with limited budgets, this is a faster, even more cost-effective way to gain a foothold. You can pay for one, or multiple award nominations. You can select a couple of awards you’d like to pursue with which you’re already familiar, or have us handle all of the research for applicable awards, locally, nationally, in business, consumer, trade outlets–or all of the above. It’s pay as you go.

 

Myth #5

I’ll have wasted my money if we don’t win an award

Fact: While our track record for winning client awards is substantial, we can’t guarantee that you will win every award. However, if your growth numbers or other aspects are not where they should be to garner a particular award, we will honestly tell you that before you spend a dime. You’ll then have a worthy goal for your entire team to strive for while enhancing your business practices. Keep in mind that most awards are categorized so that you compete against like-size organizations, making this goal reachable. Other times they’re not categorized by size and you can even end up earning honors among much larger/better-known entities.

 

Jackie’s PR expertise has helped us gain impressive recognition for our podiatry practice. I was especially honored to receive a Philadelphia Business Journal Healthcare Innovation Award, alongside several large healthcare systems.
Dr. Lawrence Levine, Founder of Foot Health Centers, PA

 

Even with all the right criteria, sometimes you’re simply up against too many strong competitors. In that case we will repurpose the verbiage used in the nomination to be leveraged in other marketing materials, and additional award nominations for you. The only thing that will have gone to waste is bypassing another opportunity.

 

You’re an excellent award candidate if your company fits any of the following criteria:

  • Annual growth in employee numbers and revenues for the past 3 years
  • Examples of repeated philanthropic or community service participation
  • Innovation
  • Unique and extensive employee perks/incentives

 

Award opportunities are abundant. Don’t miss another one. Call Jackie Pantaliano today at 856-874-1581, or email jackiep@impressionspr.net

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