Helped a financial services company enter into new target industries through extensive media relations, resulting in hundreds of press clippings, helping to contribute over $80 million in sales. At the same time, enabled client to maintain its leadership presence in an industry in which it was facing strong industry departure rumors. Assisted in boosting employee morale during major restructuring, through frequent dissemination of internal communications.
Successfully positioned association as the primary source in its industry for economic information, despite competition from much larger rival. Results included quotes in Fortune, on the front page of The Wall Street Journal and ongoing columns in major national trade publications. Calls for speeches and economic consultations increased dramatically.
Educated millions about an often misdiagnosed, debilitating disease via prominent feature coverage in a daily newspaper that was subsequently distributed by the Gannett News Service to all of its daily newspapers across North America. The reporter and ImPRessions’ client received numerous phone calls from individuals for whom the information was relevant, noting they were bringing the newspaper article to their doctors. The reporter said that she had never received such a response from an article, and the paper re-ran the article online as a public service.
Shaped a news angle for a seemingly non-newsworthy school computer donation, resulting in extensive newspaper, TV and radio coverage.
Helped a client achieve bookings from organizations which wouldn’t book her prior to seeing news coverage. Positive features in The Philadelphia Inquirer, Philadelphia Magazine and two other local publications over a three-month period provided the credibility needed to book the business.
Launched the introduction of a high-tech manufacturer of high-speed variable printing software and hardware to rave reviews and extensive, local and national press coverage.