By Jackie Pantaliano, President, ImPRessions, LLC

In today’s information-saturated marketplace, we are savvy enough to know when we’re being sold something, and to tune it out.

We avoid telemarketers through Caller ID or by signing up for the “Do Not Call” list. We toss out our junk mail and use Tivo or DVR to bypass TV commercials. How can a company achieve recognition in this environment? Many are finding the answer through Public Relations.

We all know what direct mail, advertising, telemarketing and direct sales are, but most people find PR a mystery, because it’s much more subtle. It’s also considered the most cost-efficient and effective marketing communications method to gain positive, widespread recognition and credibility.

PR imparts newsworthy information and expertise about you and your company.

More Believable=More Successful.

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